To invite special guests to three large NBC Chicago, Los Angeles, and New York events, NBC decided to send iPod Touch’s as non-traditional invitations. NBC contracted Fusion of Ideas to etch each device as well as custom print the party information directly onto the device packaging. NBC branded wallpapers, videos and apps were also loaded onto the device as well as custom “party” calendar alerts and key address book contacts. Fusion of Ideas then sent out the iPods via courier to be hand-delivered to the invited guests.